Count on the company's Eau Rouge concept to make it to production, along with more high-powered Infiniti Q-series variants to go after BMW M.

Every luxury automaker wants to become like Mercedes AMG and BMW M, and although they try, no brand has replicated the formula across an entire range of cars

The latest challenger: Infiniti. While it’s no secret the Japanese Q-ships want to copy the Germans, president Johann de Nysschen now says Infiniti needs a “high-performance subbrand.” 

"What is absent from our product structure today is a line of really thoroughbred, high-end performance cars that take no prisoners," he told Automotive News in Detroit. "I don't say that every single Infiniti car line should have such a model. But I do say that we need a high-performance subbrand."